Q: How can dairy brands justify the investment in immersive technologies for brand storytelling?

giving them a behind-the-scenes look at how their favorite products are made. This type of immersive experience helps to humanize the brand and create a sense of transparency and authenticity.

allowing them to experience a brand’s story in a truly immersive way. By creating compelling and interactive experiences

Ben & Jerry’s has been able to connect with consumers on a deeper level and differentiate themselves from competitors.