Immersive technologies such as VR
and 360-degree video have the unique ability to transport consumers to new and exciting worlds
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A: While immersive technologies such as VR and AR are becoming more mainstream
as these technologies become more ubiquitous and user-friendly
1. Know your audience: Before creating any immersive experiences
you can create more engaging and impactful brand experiences.
360-degree video is another powerful tool for brand storytelling
giving them a behind-the-scenes look at how their favorite products are made. This type of immersive experience helps to humanize the brand and create a sense of transparency and authenticity.