2. Tillamook: Tillamook
has used AR technology to create an interactive packaging experience for their products. By scanning their products with a smartphone
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1. Know your audience: Before creating any immersive experiences
you can create more engaging and impactful brand experiences.
3. Ben & Jerry’s: Ben & Jerry’s
Ben & Jerry’s has been able to connect with consumers on a deeper level and differentiate themselves from competitors.
A: When done properly
it’s important to follow care instructions to ensure they last a long time.
Similarly
a dairy brand could use AR to create an interactive recipe app that provides step-by-step instructions on how to use their products in delicious dishes. This type of interactive experience not only engages consumers but also encourages them to experiment with the brand’s products in new ways.
In this blog post
and ultimately drive sales.