Q: How can dairy brands justify the investment in immersive technologies for brand storytelling?

beading can transform simple sleepwear into a statement piece that is sure to turn heads.

giving them a behind-the-scenes look at how their favorite products are made. This type of immersive experience helps to humanize the brand and create a sense of transparency and authenticity.

Ben & Jerry’s has been able to connect with consumers on a deeper level and differentiate themselves from competitors.