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connect with consumers in a more meaningful way
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a dairy brand could use AR to create an interactive recipe app that provides step-by-step instructions on how to use their products in delicious dishes. This type of interactive experience not only engages consumers but also encourages them to experiment with the brand’s products in new ways.
360-degree video is another powerful tool for brand storytelling
giving them a behind-the-scenes look at how their favorite products are made. This type of immersive experience helps to humanize the brand and create a sense of transparency and authenticity.