3. Ben & Jerry’s: Ben & Jerry’s
has used 360-degree video to transport consumers to different locations around the world where they source their ingredients. By showcasing their commitment to sustainability and ethical sourcing practices
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Immersive technologies such as VR
allowing them to experience a brand’s story in a truly immersive way. By creating compelling and interactive experiences
1. Know your audience: Before creating any immersive experiences
you can create more engaging and impactful brand experiences.
Similarly
a dairy brand could use AR to create an interactive recipe app that provides step-by-step instructions on how to use their products in delicious dishes. This type of interactive experience not only engages consumers but also encourages them to experiment with the brand’s products in new ways.