3. Ben & Jerry’s: Ben & Jerry’s
has used 360-degree video to transport consumers to different locations around the world where they source their ingredients. By showcasing their commitment to sustainability and ethical sourcing practices
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360-degree video is another powerful tool for brand storytelling
giving them a behind-the-scenes look at how their favorite products are made. This type of immersive experience helps to humanize the brand and create a sense of transparency and authenticity.