A: Dairy brands can measure the effectiveness of their immersive brand experiences through a variety of metrics
brand sentiment
A: While immersive technologies such as VR and AR are becoming more mainstream
as these technologies become more ubiquitous and user-friendly
A: While the upfront costs of implementing immersive technologies can be high
and sales can justify the investment. By creating memorable and immersive brand experiences
3. Ben & Jerry’s: Ben & Jerry’s
Ben & Jerry’s has been able to connect with consumers on a deeper level and differentiate themselves from competitors.
2. Tillamook: Tillamook
consumers can unlock exclusive content such as recipes